Tag Archives: Das Collection

DAS Collection embodies the UAE in so many different ways; how it empowers women of the region through their contemporary understanding of the traditional abaya, the talent that young Emirati’s have learned from their wise elders and how two ambitious young local ladies can build a successful internationally recognised brand. Reem and Hind Beljafla are true (fashion) ambassadors for the UAE.
Showing their Spring Summer ’13 collection at London Fashion Week, with modern day supermodel Alek Wek walking in the show, the latest collection from the Dubai duo offered metallic jewel tones in flowing silhouettes reminiscent of the Jalabiya dress complimented …

DAS Collection is a Dubai based brand we have followed since we started Classic with Colour almost a year ago featuring their abayas and London Fashion Week debut last year. Creating designs using contemporary silhouettes with contrasting fabrics and textures, DAS offers young ladies in the Middle East a fashion forward yet modest choice.
Considered as the Rolls Royce of abayas in the UAE, it seems only appropriate that founding sisters Reem & Hind Beljafla join Rolls Royce to launch the Phantom II last week in Abu Dhabi. Sharing many attributes including luxury and quality, the synergy with the …

Grazia Style Awards are a nod to all things fashionable in Dubai and some of our favourites have been listed. Local and regional designers, bloggers and places to shop! There is a great range of categories to vote for and love to see so many of our favourites shortlisted! Let’s hope those that didn’t make it this year will be on next years fashionable nomination list!

Vote in Grazia Style Awards 2012 

The art of an abaya is something that fascinates me. Appreciated on so many different levels from the religious and cultural symbolism to the empowerment, style and individuality that they give a woman, the contemporary and modern silhouettes have now created an industry in itself in the Middle East.
Each abaya designer has their own unique style and characteristics focusing on detail, accessories, trimmings or design. These are among some of our favourite contemporary Abaya designers.
SlouchyZ

SlouchyZ design abayas that embody traditional culture yet embrace the contemporary needs of a woman. With exquisite designs and attention to detail using the most luxurious fabrics, these …

Emirati designers Hind and Reem Beljafla of DAS Collection have teamed up with international cosmetics powerhouse Clinique to bring a unique concept to the Middle East.

Offering customers a limited edition scarf and clutch bag in Clinique’s trademark colours, it embodies ‘simplicity and rich history’, something identical in the foundations of both brands.
Reem Beljafla, DAS designer explained: “Clinique offers an extensive skin care product range that can make any person’s desires come true! On parallel grounds, our collection is not simply a line of abayas for Emirati and Arab women but rather a collection that hopes to encourage self-expression of …

DAS Collection is an award-winning brand launched in 2008 by Emirati sister, Hind & Reem Beljafla. A business idea stemming from compliments received on abayas created and designed by Reem, DAS Collection was established. Designed  with modern contemporary style, following trends like braiding, embellishment and metallics yet embracing the traditional Middle Eastern culture and symbolism of an abaya.




 Having branched out into dresses in the Resort Collection in 2010, this year saw the first Ready to Wear DAS Collection shown at London Fashion Week. With dresses featuring similar silhouettes to a DAS Collection abaya and Grecian lines, …