Located in the heart of Jumeirah, O Concept is a store which celebrates growing talent around the region. Celebrating the Holy Month of Ramadan, the store hosted a Pop-up Shop with a selection of local Dubai based designers and brands.
Amongst some of talent on show was Malaak, a long time favourite of ours. Appropriate for the Middle East as well as for the wardrobe of any serious fashion follower, her highly coveted turbans were absolutely beautiful, trimmed with studs and bows. Sugar Vintage t-shirts had the perfect mix of style and tradition with Paris Hilton donning some traditional Arabic accessories. Given …
