Captivated by one image, Al Qadem is a Saudi Arabian based fashion label I recently discovered on Facebook. Naeema Al Shuhail established Al Qadem in 2006 after years in the fashion industry, creating stunning dresses for women in the region.
The construction of the dresses models them as an art form rather than a fashionable piece of clothing, using modest and covering silhouettes. Using neutral pastel prints with a contrasting selection of bold and bright colours, Spring Summer 12 from Al Qadem is ideal for holiday wear and celebrating the upcoming Eid holidays.
Always keen to learn more about activities behind a brand, Al Qadem has been a supporter of various organisations and charities and collaborated with organizations such as Sanad kids’ Cancer Society, Woman & Investment, and Al Qaseem crafts woman cooperative. What we like to call “Responsible Fashion”.
Images via Al Qadem